Merced Group

Merced Group specializes in providing marketing and business strategy services to B2B companies.  Merced Group helps companies define their Web 2.0 strategies, and implement new social media, community and collaboration tools and programs.   

Resources
Subscribe
No RSS feeds have been linked to this section.
Search
Login

Services 

Online Communities
Design, develop, launch, monitor, and manage online communities both on the Web and within the enterprise serving employees, business partners, and customers.
Community strategy development and management aligned with business goals
User experience guidance
Community management practice
Collaboration strategy development
Collaboration process and technology assessment
Collaboration process and technology design and implementation
Enterprise Collaboration
Integrate collaboration into work processes and ensure alignment with your business goals.  
Business challenges and opportunities assessment
Business case development
Collaboration strategy definition aligned with business goals
Collaboration processes, roles, and technology design
Overall program component implementation
Engagement initiatives creation
Measures and methods to monitor, management, and refine program
Social Media Marketing Programs
Design and create social media marketing programs that are integrated with your overall marketing strategy and efforts. 
Social media strategy development
Social media program implementation and management
Content creation
SEO/SEM
Measures and methods for program assessment and refinement
Product Marketing and Management
Define, position, market and manage your products and solutions, accelerating time to market and sales momentum covering entire product lifecycle.
Market strategy development
Product strategy and requirements development
Sales tool strategy development and implementation
Product positioning, value proposition, market analysis
Content development for sales tools
Product lifecycle management